| Broadcast
Theory: In this course You'll learn about the various facets of
radio broadcast theory including an Introduction to Radio
Broadcasting, General Broadcast Terminology, a study of the Federal Communications Commission (FCC) Rules and Regulations,
On-The-Air Personality Principles and Development, Programming
& Music Philosophy, Radio Broadcast Sales & Marketing, Professional Broadcasting Opportunities and Career
Potentials. You'll spend time in interactive chat discussions and will
engage in broadcast training exercises to assist you in the learning and
application of the subject matters. Broadcast
Theory will give you solid foundational knowledge about radio broadcasting
industry-wide.
Air
Shifts: Each week, You'll perform a total of 4 hours of Live Air
Shows for your Online Instructor. During this time, you'll be learning
about the various elements of a professional Air Show as well as
developing skills as an air personality. You'll also learn how to operate
and smoothly execute the functions of state-of-the-art Internet radio
On-The-Air software. You'll be professionally critiqued by your Online
Instructor after each show. In addition, you'll receive Vocal Coaching
after each program to improve your vocal delivery. These exercises and skills will serve you well should you
decide to start your own Internet Radio Station, Voice-Talent, Commercial
Production, Mobile Music company, or work at a traditional radio
station.
Digital
Production: Using industry grade production software (Adobe
Audition ©) you'll learn how to professionally produce commercials,
announcements and advanced audio mastering techniques often overlooked in
other media programs. You'll become proficient in how to edit waves and
how to multi-track sound effects, music beds and voice tracks in the final
mixdown to produce a quality piece of work for On Air play. These skills will springboard you into the exciting and
profitable world of digital production!
Copywriting: Learning Copywriting (or radio script writing)
adds creativity to your broadcasting skills and helps you to become
versatile in a number of areas. You'll learn to write professional copy
for Commercial Advertising, News, Sports, Public Affairs and Public
Service announcements. These skills will help you
be highly successful in the imaginative world of
broadcasting.
Newscasting: Here you'll learn the theory and application of
broadcast news. You'll learn News Terminology, Types of News
Stories and Interviews, How to Setup, Conduct and Produce the
Interview, Principles and Ethics of News Reporting, you'll
learn about News-Talk Radio and about the general structures of the
various types of News Organizations. If you
are interested in Sportscasting or News-Talk, these skills would be a plus
on your Internet Radio Station to build audience and attract
advertisers.
Programming: In this part of your program, you'll learn
about the theory and the elements that makeup the programming side of
radio. You'll learn about the various written documents required by the
Federal Communications Commission, how they must be maintained and how
they affect your daily programming. You'll also become familiar with the
procedures and practices of the Traffic Department, Programming and Sales
and how they are interwoven. This section is a must
for the entrepreneur who plans to run his or her own Internet Radio
Station and make money with commercial
advertising. |